The Pays de Guérande is a region located in Loire-Atlantique, in the southern part of historic Brittany. It is famous for its salt marshes, the medieval town of Guérande, its popular seaside resorts, and its varied landscapes—between the Atlantic Ocean, marshlands, and bocage countryside.

A land between sea and marshes The Pays de Guérande stretches around the Guérande Peninsula and includes several iconic towns, such as Guérande, La Baule, Le Croisic, Piriac-sur-Mer, Mesquer, and Batz-sur-Mer. It is bordered to the west by the Atlantic Ocean, with its long sandy beaches and fishing ports, and to the east by the Brière Regional Natural Park, one of the largest marshlands in France.

The salt marshes of Guérande are one of the region’s most powerful symbols. Exploited for over a thousand years, they produce the renowned Guérande salt and its delicate fleur de sel. Guided tours allow visitors to discover the work of the paludier (salt harvester) and the traditional harvesting techniques.

Guérande, a medieval town and historical heart The town of Guérande is a medieval gem, entirely encircled by 14th-century ramparts. Its cobbled streets, half-timbered houses, and the Saint-Aubin Collegiate Church give it a unique charm. Every May, the Guérande Medieval Festival brings the city to life with street performances, tournaments, and costumed parades.

The Guérande coast: seaside resorts and charming ports The Pays de Guérande boasts a varied coastline, with family-friendly beaches and wild coves. Among the best-known seaside resorts: La Baule, with its nine-kilometer beach, Belle Époque villas, and luxury hotels. Le Croisic, a quaint fishing port with lively quays and the renowned Océarium aquarium. Piriac-sur-Mer, a characterful village with granite houses and colorful hydrangeas. Batz-sur-Mer, a charming village surrounded by salt marshes and home to a salt museum.

The Brière Regional Natural Park To the east of Guérande lies the Brière marsh, the second-largest marshland in France after the Camargue. This protected area is a paradise for nature lovers, with its reed beds, traditional thatched cottages, and rich wildlife (herons, storks, otters…). Flat-bottomed boats called chalands offer tranquil excursions through this unique ecosystem.

Gastronomy and traditions The Pays de Guérande is renowned for its gastronomy, influenced by both the sea and Breton heritage. Local specialties include: Guérande salt and fleur de sel, prized in top kitchens. Seafood, especially Mesquer oysters and bouchot mussels. Salted butter caramel, a must-try Breton treat. Kouign-amann and Breton crêpes, often enjoyed with artisanal cider.

A destination of history, nature, and relaxation The Pays de Guérande charms visitors with its blend of history, natural beauty, and vibrant traditions. Whether you come to stroll the medieval streets of Guérande, relax on the beaches of the Côte d’Amour, or explore the salt marshes and the Brière, this region offers an authentic and refreshing escape—perfect for a Breton getaway.